Tuesday, 10 June 2008
Subscription based music services
This is an interesting model. Currently two such based services areSrvice Records Co-Op and Marit Bergman's direct subscription service.
This is a great way to hook in micro tastemakers. I.e. long tail djs and bloggers who want to get their hands on the freshest content.
Whilst a shade unethical, there is potential for music bloggers to post exclusive subscription only tracks and generate enough money from advertising to cover the cost of the subscription.
The subscription based model in all likelihood will be hard to scale but is a good way of monetising attention from a small but fervent fanbase.
In other (sort of related) news, this weekend I was lucky enough to be shown a demonstration of Spotify Spotify is an on-demand streaming audio service and right now is just about the slickest thing out there. Cloud computing is the way ahead. Currently its only in beta mode and limited to just 1000 testers. It was first brought to my attention by Martin Thornkvist of Digital Renaissance and Nic Brisbourne of The Equity Kicker Props to Henrik from Physical Interaction Lab for the demo.
Posted by Nick at 04:11