Thursday, 14 August 2008
Tweet Tweet - The World's First Twitter-Driven Club
How's this for the long tail?
Tweet Tweet is a new club night based in Deptford, London, which is priding itself on being the first Twitter driven club night.
The playlist is tweet-ed in real time. Their first ever night takes place August 29. Full details here
I suppose a similar Last.FM scrobbling type club night could also exist. The BBC incorporated scrobbling on all of their radio shows earlier in the year. In fact I believe some clubs may already scrobble all of their content? Can someone enlighten me on this?
Anyway to sum up, props to Tweet Tweet for coming up with the concept behind the night. This is a great example of serving a niche, and what Seth Godin would refer to as a Purple Cow.
Whether or not the night will prove to be anything more than a novelty proves to be seen but I expect them to receive a fair amount of media/blog coverage off the back of the unique concept.
Back in 2004 I briefly put on a night called OurSpace to tap into the MySpace phenomenon, at the Luminaire in London. However, I cancelled the night in fear of Murdoch's lawyers moving in.
Posted by Nick at 13:10